# Granite Digital

> Web design in Jersey, and everything a website needs around it: SEO, Google Ads, automation and AI, AI training, business continuity planning and mobile apps. Run by Matt McVickers, who spent over 20 years running technology, 18 of them at The Economist in London. Now based in Jersey, Channel Islands.

Granite Digital is a one-person technology practice. The person a client meets is the person who does the work: no account managers, no ticket queues. Clients are typically busy, non-technical owners of smaller Jersey and Guernsey businesses. Websites are the lead offer; the other services are what a website needs around it to bring in work. No prices are published. Every job gets a fixed quote before anything starts, the quote is a ceiling rather than a target (if the work runs quicker, the client pays less), and the first 30-minute conversation is free, by phone or over a coffee. Questions are free, permanently.

## Core pages

- [Home](https://granitedigital.je/): Web design in Jersey: websites that pay their way, plus SEO, Google Ads, AI and automation, AI training, business continuity, apps and hosting. Who does the work (Matt, in St Helier, for small and medium-sized businesses in Jersey and Guernsey, with the client involved throughout), the eight services, selected work (AutoFinder.je, Maison Restorative, halo.je, Homely.je, JerseyNow.je) and how working together runs: a free call, a clear quote agreed before work starts, then the work built, documented and handed over in the client's name.
- [Websites](https://granitedigital.je/what-i-do/websites/): New builds, rebuilds and fixes for Jersey businesses. Fixing the existing site is always offered first where that is the better route. Every build includes keyword research before pages are written; titles, descriptions and structured data on every page; speed treated as a feature; groundwork for AI search (plain answers, structured data, AI crawlers let in), with the explicit caveat that nobody can honestly guarantee a mention in any AI assistant; drafted privacy, cookie and terms pages (Matt is not a lawyer and final sign-off stays with the client); forms tested to the inbox; and the domain, accounts and logins documented in the client's name. Google Business Profile, Google Ads and booking or shop integrations are added when the job calls for them. A build runs in six stages, and nothing is spent until the client accepts a fixed quote at stage two. After launch the client can have everything handed over, or have Granite Digital host it on Google's infrastructure in European data centres; the client owns the site, domain and accounts either way. Cost depends on what the site has to do (a shop, bookings, connections to existing systems) rather than how many pages it has.
- [Getting found · SEO](https://granitedigital.je/what-i-do/seo/): Local SEO for Jersey businesses, three ways: a written report the client owns and can hand to anyone; the fixes done on the site they already have (Wix, Squarespace, WordPress, Shopify); or built into a new site. Done as a whole job: research before a word is written, pages written individually, structured data to current schema.org standards, sitemap and deliberate crawler access including AI crawlers, Core Web Vitals measured and fixed, analytics and Search Console connected. Off the site: a properly filled-in Google Business listing, consistent details everywhere, the words people actually type, speed on a phone, a review routine. Refuses four things: a guarantee of position one, a monthly SEO retainer that produces a report and nothing else, keyword stuffing or bought links, and a rebuild that is not needed. On AI search: Ofcom found 54% of UK adults use AI tools, and Pew Research found a traditional result was clicked in 8% of searches showing an AI summary against 15% without; nobody can promise a mention in ChatGPT or any AI assistant, so no separate "AI SEO" or GEO package is sold. The groundwork that helps is real work and is charged for like any other work.
- [Google Ads](https://granitedigital.je/what-i-do/google-ads/): Google Ads for Jersey businesses, research first. Checks what the business already ranks for free, researches the searches people make when ready to buy, builds a plan to an agreed budget targeted locally, then reviews and refines it every month. Most of the work is stopping waste: negative keywords kept up, job hunters and DIY searches excluded, conversion tracking so the cost of an enquiry is known. Granite Digital runs the campaign and bills the client for the ad budget and its fee, both agreed up front; the client does not need their own Google Ads account and gets plain monthly reporting. Will say plainly when ads will not pay, for example when the site does not convert, margins are thin or the budget is too small to learn anything.
- [AI and automation](https://granitedigital.je/what-i-do/automation/): Automation for repeating admin and practical AI for the thinking work. Joins up systems a business already pays for: website forms, bookings, online shops and the inbox into the accounts and the calendar. Xero, QuickBooks and Sage all publish documented interfaces, which is what makes joining them possible; Granite Digital is not a reseller of any of them and takes no commission for recommending one. Connections are written directly, once, and owned by the client rather than rented monthly; where an off-the-shelf connector really is the quickest, cheapest answer, that is said plainly. AI is set up around the client's own templates and tone: emails drafted, inbox and week summarised, documents and presentations built from templates, meeting notes and actions, figures read off invoices. A person checks the output. Anything using AI has a small running cost that sits on the client's own account, and data handling follows the Data Protection (Jersey) Law 2018, not UK GDPR. States when not to automate: sealed systems, rules that change every time, jobs done twice a year, and processes that are broken rather than slow.
- [AI training](https://granitedigital.je/what-i-do/ai-training/): Hands-on AI training for Jersey teams, built to order: one-hour sessions, a half or full day, in person or remote over Teams, Zoom or Meet. Covers Microsoft Copilot, ChatGPT, Claude and Google Gemini, usually whichever the client already pays for. What AI is good at and where it goes wrong, asking it properly, the team's own real work done live, simple automations, and safe use of data under Jersey law. The team keeps a written playbook, ready-made prompts and a plain-English AI policy. Not a hype talk, a software pitch, a certificate course or legal advice.
- [Business continuity](https://granitedigital.je/what-i-do/business-continuity/): Continuity plans for Jersey firms, often ones told by compliance or the JFSC that they need one. Review an existing plan first, write one where needed, test it on realistic scenarios, and keep it current. Covers critical systems and recovery targets, who does what, data and backups proven restorable, suppliers, working from elsewhere, the first hour of a cyber incident, and who to tell. Delivers a plain-English plan, a one-page emergency card, a test report and a review date. Written to stand up to review with testing evidence; final sign-off stays with the client's Compliance team, and regulatory advice is not offered. Works alongside the client's IT provider rather than replacing it. There is no ISO 22301 or other accreditation and none is claimed.
- [Apps](https://granitedigital.je/apps/): Mobile apps built in Flutter, one codebase for iPhone and Android. Every screen is mapped out and agreed before code is written, then built with test versions on the client's own phone, published to the App Store and Google Play, and supported afterwards if wanted. The client owns the code, designs and store listings. Matt's own six apps are live on Google Play: PrivaScan (offline PDF scanner), Velle (private period tracker), Cutline (pipe fitting calculator), Roost (budget tracker), Glug (water tracker) and Meridian Arc (daily horoscope).
- [Work](https://granitedigital.je/portfolio/): Client websites, island platforms, products and apps designed, built and run from St Helier: AutoFinder.je (Jersey's car marketplace, with search, messaging and alerts built from scratch), Maison Restorative (client website for a Jersey clinic), halo.je (client website for a smart home installer), Homely.je (Jersey property for sale and to rent from island agents), JerseyNow.je (live island weather, tides, roads and travel), promptrace.ai (scores an AI prompt and rebuilds it), and mobile apps.
- [About](https://granitedigital.je/about/): Granite Digital, a technology practice in St Helier for small and medium-sized businesses in Jersey and Guernsey, and the person who runs it. What it offers, grouped by the reason an owner wants it: being found (websites, SEO, Google Ads), saving time (AI and automation, AI training, apps) and staying running (business continuity, hosting). Its commitments: a fixed quote before anything starts, a quote is a ceiling not a target, the client owns everything, no lock-in, no commission, questions free. Matt McVickers: over 20 years running technology, 18 of them at The Economist in London, from the helpdesk in 2006 to Senior Manager, Editorial Platforms by 2024, including owning the editorial business continuity plan. Independent in Jersey since 2025. Big-firm experience without the big firm: no account managers, no commission, no reseller margin, no referral fees. States plainly what he is not: not a lawyer, not the client's IT provider, not a compliance adviser, not certified in Cyber Essentials.
- [Contact](https://granitedigital.je/contact/): Book the free 30-minute call. Pick one or more topics, leave a name and email, and Matt replies within one working day with a time.
- [Privacy policy](https://granitedigital.je/privacy/): What Granite Digital does with personal data, written to the Data Protection (Jersey) Law 2018 rather than to UK GDPR. Requests are answered within four weeks under Article 27(1), Jersey's deadline, not one month. Complaints go to the Jersey Office of the Information Commissioner, not the ICO. No automated decision-making, no marketing list, no sale of data.
- [Cookie policy](https://granitedigital.je/cookies/): granitedigital.je can set two cookies, both from Google Analytics, and both stay off until the visitor opts in; the analytics script is not loaded at all before consent. Jersey has no equivalent of the UK's PECR, so analytics on legitimate interests would be lawful without consent; Granite Digital asks anyway, and says so.

## Facts

- Founded and run by Matt McVickers, a sole trader trading as Granite Digital. Not a limited company.
- Based in St Helier, Jersey, Channel Islands. Serves Jersey, Guernsey and the Channel Islands.
- No prices are published. Every job is quoted at a fixed price before work starts, and the quote is a ceiling, not a target.
- The first 30-minute call is free. Questions are free, permanently.
- No lock-in. Clients own their site, domain, accounts and code, documented and in their name.
- Does not resell software and takes no commission or referral fees from recommended suppliers.
- Works alongside a client's IT provider rather than replacing one.
- Contact: info@granitedigital.je, https://www.linkedin.com/in/mattmcvickers/. No phone number published.

## Optional

- [LinkedIn profile for Matt McVickers](https://www.linkedin.com/in/mattmcvickers/)
- [Granite Digital on Google Maps](https://www.google.com/maps?kgmid=/g/11ntgmk93k): the Google Business Profile.
- [autofinder.je](https://autofinder.je): Jersey car marketplace, built and run by Matt.
- [homely.je](https://homely.je): Jersey property for sale and to rent from island agents, built and run by Matt.
- [jerseynow.je](https://jerseynow.je): live Jersey weather, tides, roads and travel, built and run by Matt.
- [promptrace.ai](https://promptrace.ai): scores an AI prompt out of 100 and rebuilds it, built by Matt.
- [maisonrestorative.com](https://maisonrestorative.com): Jersey clinic website, a Granite Digital client build.
- [halo.je](https://halo.je): Jersey smart home installer, a Granite Digital client build.