Only pay for
clicks that pay back.
Research first, ads second. Your budget goes only on the searches that bring in customers, not the ones you already win for free.
- your business nameAlready #1 for free
- emergency plumber st helierBid · ready to buy
- plumbing jobs jerseyExcluded · job hunters
- boiler repair jerseyBid · ready to buy
- how to fix a leaking tapExcluded · DIY
- plumber near meBid · ready to buy
Researched first. Refined every month.
Most wasted ad spend comes from skipping the research, or setting it and forgetting it. I do neither.
- 01
What you already get free
I check where you already rank. No point paying for clicks you’d get anyway.
- 02
What people actually search
Research into the terms customers type when they’re ready to buy, and the ones that just burn money.
- 03
A plan built to your budget
The best searches for what you can spend, targeted locally, within a budget you agree.
- 04
Reviewed and fine-tuned
Performance checked regularly. What works gets more budget, what doesn’t gets cut, so results keep improving.
Sometimes the answer is no ads at all.
If the numbers don’t work, I’ll tell you straight, before you spend anything.
Ads earn their keep
Ads quietly burn money
Most of the work is stopping waste.
A good campaign is mostly a list of things it won’t spend your money on.
Buying searches chosen
And wasteful ones excluded from day one.
Negative keywords kept up
Half the job is stopping spend on the wrong searches.
Targeted locally
Jersey, and Guernsey if you serve it. Not all of Britain.
Conversion tracking
So you know what an enquiry actually costs.
A budget you agree
Set up front, changed or stopped whenever you like.
Revised over time
Reviewed and fine-tuned to improve results, with honest advice to stop if it isn’t paying.
The things people ask about Google Ads.
Anything not here, ask. Questions are free, permanently.
How much does Google Ads cost?
Two parts: the ad budget, which you set and can cap, and my fee for the research, set-up and monthly watching. Both are agreed up front, and I run the campaign and bill you for it, so there’s nothing to manage on your side.
Do I need my own Google Ads account?
No. I run the campaigns for you and bill you, so you don’t have to set anything up or learn the Ads dashboard. You get plain monthly reporting on what was spent and what came in.
Are Google Ads better than SEO?
They do different jobs. Ads put you at the top tomorrow and stop the moment you stop paying. SEO takes longer and keeps working. Usually the right order is a findable site first, with ads on top where a specific search is worth paying for.
Will ads fix a website that doesn’t sell?
No, and it’s the most expensive mistake in paid search. Ads multiply visitors, not persuasion. If the site is the problem, fix it first. It’s usually cheaper than a month of wasted clicks.