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It might not need rebuilding.

Most tired sites are one focused pass from working, at a fraction of what a rebuild costs.

A rebuild only gets recommended when it is genuinely the cheaper route to a site that works.

Ask what yours needs
What you noticeWhat I actually change
Pages crawl on a phoneImages, scripts, caching and hosting
Enquiries never arriveOne clear next step, forms tested to your inbox
Google cannot find youKeywords, titles, structure, technical basics
Wrong details out thereBusiness Profile, listings and reviews put right
AI answers ignore youPlain answers, structured data, crawlers unblocked
It feels neglectedPhone layout, access, certificates, Jersey cookies

Most sites need four or five of these, not all six. Which ones is what the first conversation is for.

The AI row is groundwork rather than a promise. Plain answers, structured data and unblocked crawlers are real work and charged for like any other, and nobody can honestly promise you a mention in ChatGPT or an AI summary. I will not pretend otherwise. There is more on what moves local search, and what does not, on the getting found page.

The same site, one pass later

Same page. Same content. Nothing rebuilt.

Before4.1 s to load · 5.2 MB page
  • 4 MB hero image, resized in the browser
  • Three vague buttons, none of them the enquiry
  • No phone number above the fold
  • Headline says “Welcome”, not what you sell
After: the same site, fixed0.9 s to load · 240 KB page
  • Right-sized photo, 90 KB, loads instantly
  • One next step, tested through to your inbox
  • Phone number tappable in the header
  • Headline leads with what people search for

Both screens are drawn here rather than screenshotted, so no real business is held up as the bad example, and the times and page sizes are there to show the size of the difference this work makes rather than a measurement of anyone’s site. Yours gets measured properly, before and after.

What a build includes

It is never just the website.

A site earns its keep through the details around it. A good-looking one that misses them stays invisible.

Builds start at £1,500

What moves that up is what the site has to do, not how many pages it has: a shop, a booking system, anything wired into what you already run. You get the fixed number before anything starts.

  • Keyword research before the pages are written, so the site says what people actually search for
  • Titles, descriptions and structured data done properly on every page
  • Speed treated as a feature: it is a ranking signal, and it is why visitors stay
  • A privacy policy, cookie policy and terms drafted to fit what the site actually does
  • Email signatures that match the site, for you and everyone who works for you
  • The contact form tested all the way to your inbox, not just to a success message
  • Everything documented and in your name from day one: domain, accounts and logins, whether I host the site or you take it away

Added when the job calls for it

Not every site needs these, so they are not baked into every price. Each is an added extra with its own fixed number, agreed before anything is set up.

  • Your Google Business Profile created, or put right and filled in properly
  • Google Ads set up and watched, where paying for clicks is genuinely worth it
  • Bookings, calendars and shops wired in, so an enquiry becomes an appointment on its own

The policies are drafted carefully, but I am not a lawyer: the final legal sign-off stays with you. You start from a considered draft rather than a template or a blank page.

The groundwork AI search rewards is in there too: structured data, plain answers, fast pages. Nobody can honestly promise you a mention in an AI answer, and I will not pretend otherwise.

How a build runs

Six stages, no surprises.

You have spent nothing until you say yes at stage 02.

  1. A conversation

    What the site is for and who it has to persuade. Free, like every first conversation.

  2. Options, with prices

    Routes rather than a pitch: sometimes a fix, sometimes a rebuild. A fixed price on each.

  3. A first version

    Real and clickable, not wireframes. It is easier to say what is wrong with something real.

  4. Review, together

    You say what is wrong with it. That is what the stage is for, so nobody has to be polite.

  5. Fine tuning

    Wording, images, speed and the search groundwork. The SEO happens here, in the build.

  6. Launch, without the drop

    Old addresses redirect, Google is told where everything went, forms tested to your inbox.

After launch

Hosted here, or handed over. Your call.

Either way the site, the domain and every account are yours, in your name. Hosting is a service, not custody.

Nothing
Handed over entirely

Everything documented and handed across: code, domain, hosting, logins. Host it with anyone, have anyone work on it, come back whenever you like. This option existing is the point.

£80 a month
Complex sites

For a site with moving parts: a shop, bookings, systems joined behind the scenes. The backups and the connections get actively watched, because those are the pieces that fail silently.

The hosting itself is Google’s infrastructure, not a server under a desk. Sites run on Google’s Firebase platform, in European data centres as close to Jersey as Google builds them, and every page is delivered through Google’s worldwide network from the point nearest the visitor, so it loads fast here and anywhere else. Encryption certificates are issued and renewed automatically, and a busy day does not knock the site over: it is the same machinery that carries Google’s own products.

Common questions

The things people ask first.

Anything not here, ask. Questions are free, permanently.

How much does a website cost in Jersey?

Builds start at £1,500. What moves it is what the site has to do, not how many pages it has: a shop, bookings, or something that has to talk to what you already run. Fixing an existing site costs a fraction of that, and it is the first thing I look at. Either way you get a fixed number before anything starts, and you pay in steps.

Can you fix my existing site rather than rebuild it?

Often, yes, and it is the first option I put on the table. Plenty of sites that feel past it are one focused pass from working. A rebuild only gets recommended when it is genuinely the cheaper path to a site that works, not because it is the bigger job.

Do I own the site when it is finished?

Yes. The site, the domain and the accounts are in your name, and that stays true if I host it: hosting is a service, not custody. Hosting takes 30 days' notice to stop, in writing, because the bill for it keeps arriving at my end until someone tells me. Nothing else ties you to me, and you take everything with you.

Do you host websites?

You choose. I can hand everything over, documented and in your name, and it costs you nothing monthly. Or I host it and keep it running for £50 a month, or £80 for a shop, bookings or joined-up systems whose backups and connections need actively watching rather than assuming. Hosted sites run on Google's Firebase platform, in European data centres as close to Jersey as Google builds them, with encryption certificates handled automatically. Either hosted option takes 30 days' notice to stop, in writing, because I keep paying for the hosting until someone tells me otherwise.

Will it show up on Google?

The groundwork is part of every build, not an extra: keyword research before the pages are written, titles, descriptions and structured data done properly, and a fast site, which is a ranking signal. Getting your Google Business Profile created or put right, and Google Ads where paying for clicks is genuinely worth it, are separate extras with their own fixed prices. Nobody can honestly promise a mention in ChatGPT or an AI summary, and I will not sell you one.

Do I get a privacy policy and terms?

Yes: a privacy policy, cookie policy and terms drafted as part of the build, written to fit what the site actually does and to Jersey law where that applies. I am not a lawyer, so the final sign-off stays with you, but you start from a careful draft rather than a blank page.

Can it connect to my booking or accounting system?

Usually. Joining a website to the systems behind it is most of what I do. Bookings and calendars, shops, customer records, stock and accounting can generally be wired together, so an enquiry becomes an appointment without anyone re-keying it.

What happens after the site goes live?

You are not left on your own. Asking me a question is free, permanently. Hosting and upkeep start at £50 a month, and anything that turns into a real job gets a fixed price before it starts, worked out at £80 an hour with the quote a ceiling rather than a target. From £200 a month the looked-after arrangement covers your whole setup rather than just the site.

Want to know what yours needs?

A digital once-over covers your website alongside your tools and spend, and tells you plainly what is worth doing and what each bit costs. No obligation to do any of it with me.