Do you charge for the first call?
No. Half an hour, phone or coffee, and it costs nothing whether or not anything comes of it. The line is drawn at diagnosis: working out whether I can help is a sales conversation and I pay for that myself; working out what is actually wrong with your setup is the job. The call is free, the investigation is not.
Why is a booked day cheaper per hour than your hourly rate?
Because it costs me less to deliver. Small jobs each carry scoping, quoting and switching between things. A booked day carries none of that, so £600 works out at £75 an hour. A genuine difference in cost, not a discount for committing.
Do I need a once-over before you can look after things monthly?
Usually, yes, unless I have already built or worked on enough of your setup to know it. Watching whether your systems still talk to each other means knowing what they are, and writing that down is genuinely a day: the same day the once-over already is. You keep the document either way.
Do I pay the first-job fee every time I come back?
No. It is charged once, when you are new to me, and never again. Most of it is me learning how your setup is put together, which I cannot reasonably charge you for twice. After that you are on £80 an hour, with no minimum.
What if the job only takes ten minutes?
The first time, it is £150 whatever the repair turns out to be, because most of that job is working out which ten minutes. Once I know your setup, a ten-minute job is billed as ten minutes. And if what you have is a question rather than a job, it is free, permanently.
Does the once-over fee come off the work if I go ahead?
No. A credit against later work would make the review a way of selling you something, which is exactly what it is not: it is a day of work with a report you own and can act on however you like, including without me.
Why publish prices when almost nobody in this trade does?
Because "it depends" is usually a way of finding out what you will tolerate before naming a figure, and it wastes the time of anyone for whom this was never going to be affordable. Everything fixed and knowable is on this page; the things that genuinely vary are quoted before the work, never after.
How do you invoice?
In steps rather than one lump. Larger work is split into stages with a price against each, so you are never far ahead of what has been delivered, and you can stop at the end of any stage. Monthly support stops the day you tell me in writing. Hosting takes 30 days, because I am paying for it until somebody says otherwise.